Dear current or future real estate agent,
Are you a licensed agent hoping to take your business to the next level? Are you not getting the support and guidance you want, need, and deserve? Are you considering forming your own team or brokerage but aren’t sure what’s involved? Or, are you in the exploratory phase and thinking about getting your license? If any of these apply to you, please continue reading.
There are over 190,000 Realtors in Florida and over 6,000 Realtors in the Northeast Florida Realtors Association alone. The fact that 87% of real estate agents fail in their first five years is sobering and needs to be addressed.
Most agents we speak to are searching for leads—they feel that’s the key to success. A lead may get you through the day, but systems and platforms will provide consistent, predictable, and attainable results. I have been in this business for almost 16 years and spent plenty of money chasing leads. I’ve had sleepless nights and went months without a closing—I’ve been there, and it’s extremely challenging. It wasn’t until I implemented more structure into my business that I found the success I was looking for.
Here are a few other Realtor facts:
Here are a few misconceptions about working in real estate:
The perceptions of this job do not add up to the reality we face. So you may be focusing on Facebook, Instagram, and YouTube to try to turn your business around or even get it started. While each of these platforms can provide leads, is it truly solving your problems? Are you lying awake late at night searching for that magic “shiny object” that will bring you success? I spent thousands of dollars on these very things, only to learn that it didn’t solve anything.
If you don’t fix the underlying issues, you’ll be out of business within a year. I know many agents who possess all the skills of great success but because they’re focused on the next deal and not building a database and working on conversion rates, they’re forced to take other jobs to make ends meet. Then the freedom they want so badly is never achieved.
My name is Terry Kelly, and I started out like most Realtors do, struggling for leads and chasing everything that came my way. About six years into my career I started my own brokerage that focused on foreclosed homes. I had many properties and generated a lot of cash flow from selling them. However, to make money, I had to do most of the work myself. I was very seldom able to take a day off and spent many late nights writing reports for the bank.
This went on for over four years; it took me that long to realize that I was running myself into the ground with no exit strategy. If I quit doing foreclosures, I had nothing. It was about that time that I started working with business coaches and reworked my business. I put systems in place to drive business my way, rather than rely on other sources.
Things didn’t change overnight, but eventually, I could walk away from the foreclosure market and focus on more traditional sales. Now I run a small team, and we generally close between 150 and 200 houses per year. I also don’t stay up until 3 a.m. anymore.
The problems real estate agents face are plentiful, and the sad fact is that there isn’t a one-size-fits-all solution to these issues. We hear the usual suggestions such as get more clients, use direct mail, farm an area, “work smarter not harder,” and more. However, I know that introducing proven systems and platforms into your business will allow you to track, manage, and grow it to a level you may have only dreamt about until now. The solution I offer begins with having an honest conversation with me.
Yes, brokerages have a lot to offer. They may provide training and coaching, leads, competitive commission splits, or administrative support. However, the frequent problem you’ll run into is that the services they provide tend to be inflexible, and agents are expected to conform to the brokerage rather than the brokerage being a support network to help individuals reach their goals. Remember, we’re talking about your business.
If you need leads, we have them, but we can also show you how to generate your own free leads or set up an advertising campaign that will drive business to your website. We have over 50 training classes each week you can participate in that target the areas on which you need to work.
These aren’t videos you have to watch on your own, they aren’t classes taught by “professional trainers” working from a script. They are taught by active Realtors that are in the trenches, fighting and working for their business. These are live instructing events that allow you to ask questions during the presentation. We put up a schedule every Sunday evening that lists all the training available that week so agents can schedule their time around the training they need or want.
When you choose to work with us, we will sit down and review where you are and develop a game plan for your personal success. You may be new to real estate and need an array of training to get up and running, or you might be an experienced Realtor who just needs some help with lead generation or conversion, for example. We will use the resources we have to get you the success you want and deserve. If you’re contemplating starting your own team or brokerage, we can help with that as well. I’ve owned an independent brokerage and a franchise with a major real estate company, so we’ll leverage those experiences to help you make the best choices.
There are a multitude of options to consider in the real estate community, and the decisions you make will have a direct impact on your success. If a brokerage has been around for any length of time, they have something to offer. The real question is, do they offer what you need to succeed?
Here are a few of our agent’s stories:
Tom came to our team with no real estate listing or sales experience. When he joined us, he eagerly applied the training and systems we provided. He had a bunch of questions and was excited to learn and earn. In his first year with us, he earned over $91,000 in commissions that stayed in his pocket. He did even better his second year and earned well over $150,000. I heard him tell a new Realtor that was interviewing to join us, “Just listen to what they are telling you, and you will do well.” He has averaged 64 homes sold each year over the past five years.
Ben also came to us with no sales experience. He had made a complete career change and just moved to the area. He lept into our systems, platforms, and training and earned over $60,000 in his first six months. He doubled his earnings the second year.
Sally joined our team with some sales skills but had no real estate experience. She dove in entirely and closed an average of 25 homes per year in her first three years with us. Regrettably, she decided she didn’t need our systems and platforms and left our team. In the six months since she’s left us, she’s sadly only had two properties go under contract.
I’m looking for people who want to succeed. It doesn’t matter if you’re an experienced real estate agent or have just gotten your license. I want to speak with you even if you’re just considering getting licensed. Our systems and programs will increase your chances of success no matter where you are in your career.
We have high commission splits, low caps, and very low fees. I also have a long-term plan that can set you up for retirement, if you’re interested. Yes, a real exit strategy in real estate!
We’ve just made it through one of the most difficult years in recent memory, but we’re still looking forward to a very busy year in real estate. The longer you wait to get started, the longer it will take for you to get your first deals going. A famous Chinese proverb states “The best time to plant a tree was 20 years ago. The second-best time is now.”
Let’s get together and discuss your future and how we can help you achieve the success and freedom you desire and then how to keep it. Please get in touch with us if you’re interested in joining our team.
P.S: Here are some frequently asked questions we receive about working here:
Where are you located? We are a cloud-based company, which makes it easy to get support. While we have a physical office in the St. Augustine, Florida area, you can work anywhere because we work in all 50 states. There are no additional fees for working in multiple states.
I am an experienced agent, what do you have for me? eXp has the tools you need to be successful in the real estate business: a dynamic CRM, real-time support, lead generation, and specialized training to help you dominate in your marketplace.
How hard is it to get help if I have a question? You will have direct access to the state broker if you have questions. In Florida, we have a team of four brokers available to assist you. We also have a broker on call that you can set up an appointment with and not get stuck waiting around hoping to get a question answered. We currently have over 500 employees to assist with administration, finance, training, and technical support.
Do you provide leads? At eXp, we show you how to use our systems to generate free leads that come to your personal website. We also have a program that will set up a pay per click campaign for you.
What are the costs associated with running a team? We offer three different team configurations. You can have a few agents that want to work together under a team name you can advertise under. We also have programs for teams that have established production numbers. We are built for teams, and there are no additional costs associated with running a team.